Remedify Social Media Campaign
Remedify is an AI-powered medication reminder app designed to individuals managing multiple medications (polypharmacy) and those facing cognitive challenges. To introduce the app and build a trusted online presence, a series of five Instagram posts was designed to communicate the brand’s purpose, values, and features in an engaging and accessible way.
Role
Graphic Designer
Social Media Content Creator
Tools
Figma, Adobe Illustrator
Duration
Nov 2024 - Dec 2024 (1 month)
Objectives
- Establish a cohesive visual identity on Instagram.
- Educate audiences about the importance of medication adherence.
- Showcase the team and mission behind Remedify to foster trust.
- Highlight key app features and emphasize data security.
Instagram Posts
- Meet Remedify! 🐍
- We’re more than just a pillbox—Remedify is your AI-powered partner in making medication management simpler and more empowering.
- Take control of your health with ease and confidence. Let’s make wellness simpler—together. 💪
- #remedify #healthsupport #medicationreminder #AIpowered
What is Remedify?
- Did you know that 50% of people with chronic illnesses don’t take their medications as prescribed? 🤔 Forgetfulness and misunderstanding directions are major causes.
- This is why we created Remedify – to make medication management simple, smart, and reliable. 💊
- ✨ Here’s how we help:
- ✅ AI-powered label scanning for easy setup
- ✅ Timely reminders that fit your routine
- ✅ Clear medication library for better understanding
- Take control of your health with confidence! 💪
- #MedicationManagement #HealthTech #Remedify
Why Medication Adherence Matters?
- 👋 Meet the team behind Remedify!
- We’re a passionate, diverse group working together to make your life easier. Each of us brings unique skills to the table to build a simple, smart, and reliable experience for you.
- With a perfect blend of creativity, expertise, and collaboration, we’re here to handle the reminders – so you can focus on what truly matters. 💪
- #MeetTheTeam #MedicationReminder #Remedify
Meet Remedify Team:
- Discover the Features of Remedify! 🐍💫
- Managing your meds has never been easier. Here’s what makes Remedify your ultimate health companion:
- ⏰ Medication Reminders
- 🤳 AI-Powered Label Scanning
- 👆 One-Tap Medication Logging
- 📚 Accessible Medication Library
- Understand your medications better with clear, user-friendly details.
- Simplify your health journey today with Remedify! 💡
- #remedify #medicationreminder #healthsupport
Feature Highlight
- 💊 Why Trust Remedify?
- Because we’ve got the facts to back it up!
- Our app uses the Canadian Drug Product Database (DPD) and AI-powered insights to provide reliable, curated, and up-to-date information about your medications.
- 📚 What is the DPD?
- A comprehensive database from Health Canada offering detailed, product-specific information on medications approved for use.
- ✨ With our DPD integration, you can access accurate medication details anytime, right at your fingertips!
- #remedify #canadiandrugproductdatabas #medicationlibrary #healthsupport
Why can you trust Remedify?
Design Approach
- Applied the brand’s color palette with warm oranges to convey empathy and support, and cool greens and blues to establish trust.
- Used the Poppins font to ensure readability and accessibility, especially for older audiences.
- Designed carousel layouts with clear hierarchy, bold typography, iconography, and rounded graphics for visual clarity.
- Maintained an approachable tone for social media while upholding the professionalism required of a healthcare-related product.
Impact
- Created a consistent Instagram campaign that positioned Remedify as both approachable and trustworthy.
- Balanced educational storytelling with brand-building visuals to engage diverse audiences.
- Developed assets adaptable for cross-platform use, including LinkedIn posts and motion graphics for wider reach.
Reflection and Learnings
- Gained experience in aligning design with campaign objectives, ensuring each post contributed to awareness, credibility, and audience engagement.
- Recognized the impact of content sequencing to build a narrative flow from introduction to credibility.
- Recognized how visual consistency across multiple posts reinforces recognition and trust in a new brand.
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